Bookcover of The effects of Lifestyles on Consumer Based Brand Equity
Booktitle:

The effects of Lifestyles on Consumer Based Brand Equity

The case of foreign vs local brands in Egypt

LAP LAMBERT Academic Publishing (2019-03-29 )

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ISBN-13:

978-3-330-00350-7

ISBN-10:
3330003502
EAN:
9783330003507
Book language:
English
Blurb/Shorttext:
With globalisation rising, the world is becoming one open market for all. The effects of globalisation made it challenging for local brands to excel in their own markets. Also consumers’ lifestyles are changing as a result of exposure to different cultures. This research answers the calls of other literature by aiming to help local marketers understand their consumers to achieve competitive triumph. Accordingly, this research aims to answer this central question “What are the effects of different types of lifestyles on Consumer Based Brand Equity of local and foreign clothing brands in Egypt?”.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Farida Saiid
Number of pages:
200
Published on:
2019-03-29
Stock:
Available
Category:
Other
Price:
71.90 €
Keywords:
Lifestyle, consumer, Based Brand Equity, Foreign Brands, local brands, Egypt

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