Strengthening Innovation in the Tourism Sector
Tools for small and medium-sized enterprises: a prospective perspective
978-620-4-67988-4
6204679880
52
2022-04-29
43.90 €
eng
https://images.our-assets.com/cover/230x230/9786204679884.jpg
https://images.our-assets.com/fullcover/230x230/9786204679884.jpg
https://images.our-assets.com/cover/2000x/9786204679884.jpg
https://images.our-assets.com/fullcover/2000x/9786204679884.jpg
The purpose of this research is to determine the most relevant tools for strengthening innovation in micro and small tourism enterprises in the municipality of Ipiales, using the prospective method of structural analysis Micmac. The methodology allowed a group of experts to choose among 16 tools, 8 of which, according to those consulted, are relevant for strengthening innovation. Through the study of the methodologies, it is sought that micro and small enterprises can adapt them to their processes and help them to harmonize with the tourism megatrends.
https://morebooks.de/books/gb/published_by/our-knowledge-publishing/398698/products
Business management
https://morebooks.de/store/gb/book/strengthening-innovation-in-the-tourism-sector/isbn/978-620-4-67988-4