Bookcover of Social Media Marketing-A Strategic Initiative
Booktitle:

Social Media Marketing-A Strategic Initiative

LAP LAMBERT Academic Publishing (2014-10-17 )

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ISBN-13:

978-3-659-61857-4

ISBN-10:
3659618578
EAN:
9783659618574
Book language:
English
Blurb/Shorttext:
Social Media is transforming all aspects of marketing from brand building,communications and advertising to customization and customer engagement.Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders. Over the last few years, the use of online social networks has increased exponentially, with this boom in popularity has also come a rise in the need for marketing through social media.The focus of this book is to discuss various emerging issues in the field of social media marketing.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Shafali Nagpal
Edited by:
Rohit Bansal
Number of pages:
152
Published on:
2014-10-17
Stock:
Available
Category:
Advertisement, marketing
Price:
61.90 €
Keywords:
Social Media, Social Media Marketing, Social Networking Websites, E-Learning & Social Media, Customer Engagement & Social Media

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