Bookcover of Re-Defining Qualitative Research within a Business Context
Booktitle:

Re-Defining Qualitative Research within a Business Context

'Emergent Inquiry': Integrating Research and Business Strategy

VDM Verlag Dr. Müller (2008-03-19 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-8364-7417-7

ISBN-10:
3836474174
EAN:
9783836474177
Book language:
English
Blurb/Shorttext:
The role of commercial qualitative research is to help guide client decision making. Its purpose - and the way in which it is evaluated - is primarily determined by its perceived usefulness. Until recently, there has been little focus on the theoretical underpinnings of qualitative practice. This has encouraged the development of conflicting paradigms; an unquestioned 'positivism' sitting alongside 'interpretivist' approaches. Arguably this has caused confusion and has limited the influence of commercial qualitative research at senior levels in organisations. This work sets out to strengthen theoretical understanding, practice and legitimisation of qualitative practice. It suggests that qualitative research needs to change in order to retain its relevance. Utilising thinking from complexity theory, social constructionism and relationship psychology, it offers a form of qualitative research, 'emergent inquiry', in which learning is an ongoing and creative process, not limited by methodology or client/researcher role. It involved developing and using our emotions and intuitions alongside our intellect to help generate flexible and constructive strategic business solutions.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Sheila Keegan
Number of pages:
220
Published on:
2008-03-19
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Qualitative Research, Market Research, Complexity, social constructionism, relationship psychology, Business Strategy, Decision Making, Social Psychology, Marketing, AQR, QRCA

Books loader

Newsletter

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING