Bookcover of Product and Brand Management
Booktitle:

Product and Brand Management

Product Portfolio New Product Development Brand Equity Brand Management

LAP LAMBERT Academic Publishing (2012-10-18 )

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ISBN-13:

978-3-659-27978-2

ISBN-10:
3659279781
EAN:
9783659279782
Book language:
English
Blurb/Shorttext:
A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to use corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Chanduji Thakor
Number of pages:
84
Published on:
2012-10-18
Stock:
Available
Category:
Other
Price:
49.00 €
Keywords:
New Product Development, Brand Management, product portfolio, Customer based brand equity

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