Bookcover of Market Practice in a Nonprofit Setting
Booktitle:

Market Practice in a Nonprofit Setting

A Case Study of the Swedish Cancer Society

LAP LAMBERT Academic Publishing (2012-07-03 )

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ISBN-13:

978-3-8484-9642-6

ISBN-10:
3848496429
EAN:
9783848496426
Book language:
English
Blurb/Shorttext:
Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Linus Lundell, Filip Goldmann
Number of pages:
88
Published on:
2012-07-03
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Cancerfonden, Market Practice, Market Formation, Nonprofit Marketing, Marketing for Nonprofit Organizations

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