Bookcover of Managing Aesthetics as Open Innovation Practice
Booktitle:

Managing Aesthetics as Open Innovation Practice

Case study of color and design choice for designed technical products

LAP LAMBERT Academic Publishing (2011-11-01 )

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ISBN-13:

978-3-8465-2535-7

ISBN-10:
3846525359
EAN:
9783846525357
Book language:
English
Blurb/Shorttext:
Open innovation practices for managing aesthetics with color and design choice for designed technical products are being conducted by firms but research for explaining open innovation practices is still required. Case study combined with survey method is employed as a combination of quantitative and qualitative research for conducting productive research. 4P model of innovation, open innovation model, product design process, digital prototyping and virtual customer environment are integrated for interpretation and explanation of the case study as open innovation practice for designed technical products.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Sadia Jabeen
Number of pages:
84
Published on:
2011-11-01
Stock:
Available
Category:
Business management
Price:
49.00 €
Keywords:
Innovation, Open Innovation, designed products, color choice, virtual customer environment., Innovation Management, Product design, Aesthetics, design, Innovationsmanagement, innovation management, product design, Design

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