Bookcover of Internal Marketing in Services Industry: A Meta Analysis
Booktitle:

Internal Marketing in Services Industry: A Meta Analysis

Internal Marketing

LAP LAMBERT Academic Publishing (2018-11-08 )

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ISBN-13:

978-613-9-94550-4

ISBN-10:
613994550X
EAN:
9786139945504
Book language:
English
Blurb/Shorttext:
The services environment has been changing every day. Being highly people intensive industry, the influence of employee play an imperative role in services marketing. Yet, internal marketing is deemed as forgotten part in services marketing. There is need of a textbook that reveals the best of internal marketing researches and implications. This book helps the academicians and practitioners to know the significance of internal marketing with various industry examples across the world.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Gomathi Sankar Jeganathan, Yarlagadda Srinivasulu
Number of pages:
56
Published on:
2018-11-08
Stock:
Available
Category:
Advertisement, marketing
Price:
32.90 €
Keywords:
marketing, Internal Marketing, services marketing, Management

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