Bookcover of Innovation Management in SME`s
Booktitle:

Innovation Management in SME`s

The Perspective of a Sales Manager

AV Akademikerverlag (2014-07-14 )

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ISBN-13:

978-3-639-64121-9

ISBN-10:
3639641213
EAN:
9783639641219
Book language:
English
Blurb/Shorttext:
The field of innovation requires a deep knowledge and understanding of the market and the customers. Therefore this book tries to elaborate how SME's can reduce the additional risks and challenges they have to face compared to big corporation. It tries to clarifies question such as what the most important resources for developing innovations are. Based on already existing literature a well-functioning, success-oriented innovation process for SME's is being developed. To complete those, the roles of both, marketing department and sales department, are being clarified.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Magdalena Farbowski
Number of pages:
112
Published on:
2014-07-14
Stock:
Available
Category:
International economy
Price:
32.90 €
Keywords:
Innovation, SMEs, Sales Management, innovation process

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