Bookcover of Innovation Management and Creativity
Booktitle:

Innovation Management and Creativity

LAP LAMBERT Academic Publishing (2015-03-13 )

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ISBN-13:

978-3-659-62984-6

ISBN-10:
3659629847
EAN:
9783659629846
Book language:
English
Blurb/Shorttext:
Innovation management is the process of capturing and managing organizational innovation. Traditionally the territory of R&D teams, today many companies have organization-wide innovation management programs. This is due to increased recognition that innovation is essential for driving business growth and maintaining competitive advantage. Successful programs capture the creativity of employees at every level of the organization so ideas for new products, business models or process improvements, can be quickly discovered and implemented for maximum value.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Hamed Fazlollahtabar
Number of pages:
196
Published on:
2015-03-13
Stock:
Available
Category:
Business management
Price:
51.90 €
Keywords:
Creativity, Innovation Management

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