Bookcover of Innovation Management A Business Development Approach
Booktitle:

Innovation Management A Business Development Approach

Innovation a Need of Every Business

LAP LAMBERT Academic Publishing (2019-12-16 )

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ISBN-13:

978-620-0-48705-6

ISBN-10:
6200487057
EAN:
9786200487056
Book language:
English
Blurb/Shorttext:
Business and Innovation is essential for business survival in highly competitive markets where it is increasingly difficult to differentiate products and services. Innovation is important for the following reasons:• It allows businesses to expand their customer base by refreshing the market with new and improved products.• It is a key component of competitive advantage and helps companies stay ahead of competitors before rivals’ innovations take market share.The Book Highlights on various aspects of Innovation Management to Business Process and will help in creating awareness among business organizations to go for Innovations in Business Functions and make the business firm profitable.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Anil Gaikwad, Rajesh Kanthe
Number of pages:
132
Published on:
2019-12-16
Stock:
Available
Category:
Business management
Price:
61.90 €
Keywords:
Innovation, business, technology, Research, process, development, Firm

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