Bookcover of Healthy and Beautiful From Head to Toe
Booktitle:

Healthy and Beautiful From Head to Toe

Reengineering of Ana Aslan Health Spa (product and market) in order to increase profitability

LAP LAMBERT Academic Publishing (2011-11-09 )

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ISBN-13:

978-3-8465-4600-0

ISBN-10:
3846546003
EAN:
9783846546000
Book language:
English
Blurb/Shorttext:
The studied problem is how Ana Aslan Health Spa was able to develop different types of spa services and create a name well-known on the local and international market, generating incomes increases each year since its opening in 2004. * Object of study is to analyze the product and the market of Ana Aslan Health Spa, our mission being the reengineering of the spa in order to increase profitability. * Studied statistics of industry are the analysis with general worlwide trends and present situation on the balneary market in Romania we were able to show the rapid growth and potential of these services in the next years, potential that started to be exploited by other competitors also. * The main tasks of the study are: - to put together the competitive set of Ana Aslan Health Spa with primary and secondary competition and to set up a SWOT analysis, which showed the need of a Benchmarking of its services (packages, procedures, subscriptions) to the competition and to the industry standards; - Determining the necessity of an audit of all services in the spa (packages, procedures, subscriptions) in direct relation with the spa business mix, distribution channels and price policy.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Ionica Oncioiu, Anca Nedea
Number of pages:
96
Published on:
2011-11-09
Stock:
Available
Category:
Business management
Price:
49.00 €
Keywords:
SPA, Project, Ana Aslan Health, Competition, Sparrow, competition

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