Bookcover of Guide to a Successful Joint Fair Participation
Booktitle:

Guide to a Successful Joint Fair Participation

Case Study: Airport Cluster Finland at Inter Airport Europe 2011

LAP LAMBERT Academic Publishing (2012-03-22 )

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ISBN-13:

978-3-8484-4650-6

ISBN-10:
3848446502
EAN:
9783848446506
Book language:
English
Blurb/Shorttext:
Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Lotta Väinölä
Number of pages:
120
Published on:
2012-03-22
Stock:
Available
Category:
Advertisement, marketing
Price:
78.89 S$
Keywords:
Promotion, Joint Fair Participation, Co-Exhibitor, International Trade Fair

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