Bookcover of Generation 'connected'
Booktitle:

Generation 'connected'

Managing change across generations: plus ça change, plus c’est la même chose ?

LAP LAMBERT Academic Publishing (2012-09-07 )

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ISBN-13:

978-3-659-22851-3

ISBN-10:
3659228516
EAN:
9783659228513
Book language:
English
Blurb/Shorttext:
The aim of this enquiry is to provide a modest insight into the consumer behaviour of generation Y as postmodern consumers in a digital setting. The study adds to the literature on inter-generational issues and Internet user behaviour with reference to generation Y and digital technology. In 2012, many Y-Geners turned 32 years old. How much do we really know about Gen Y? A number of disparaging remarks have been made about this generation by employers, the media and educators. They seem to have their own attitudes and lifestyle, quite distinct from earlier generations of workers and students. Baby boomers and Gen X now face the challenge of educating and/ or managing this younger population.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Jessica Lichy
Number of pages:
52
Published on:
2012-09-07
Stock:
Available
Category:
Business management
Price:
49.00 €
Keywords:
ICT, change, Generation Y, Internet user behaviour

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