Bookcover of Gastronomy as a marketing tool
Booktitle:

Gastronomy as a marketing tool

Ascertaining the potential for Thailand to incorporate its culinary resources into its branding strategy

LAP LAMBERT Academic Publishing (2011-06-05 )

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ISBN-13:

978-3-8443-9577-8

ISBN-10:
3844395776
EAN:
9783844395778
Book language:
English
Blurb/Shorttext:
Currently, destinations are finding themselves in a position where they have to compete for the spending of tourists. Specific branding strategies, where emphasis is put on a destination's strengths, are an effective way to stand out from the crowd. Thailand is a country where food and food experiences are of high value, not only to the local population, but also for tourists. Therefore, I wanted to research the extent to which Thailand could exploit its culinary reputation as a motivation for travel, in order to optimize their branding strategy. This book can function as a tool in gaining new insights for people working or studying in the field of marketing, but could be of assistance in the tourism and culinary industry as well.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Angelique Verheijen
Number of pages:
84
Published on:
2011-06-05
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Branding, Marketing, culinary, food, Thailand, Foodcoop

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