Bookcover of Customer satisfaction and social performance of a museum shop
Booktitle:

Customer satisfaction and social performance of a museum shop

The case of the Natural History Museum of Crete

VDM Verlag Dr. Müller (2011-06-05 )

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ISBN-13:

978-3-639-36062-2

ISBN-10:
3639360621
EAN:
9783639360622
Book language:
English
Blurb/Shorttext:
The museum shop began operating faintly even from 1890s. Although the occasion on its development was based on the financial enhancement of the museum, soon the shop metamorphosed and expanded comprising a separate unit. The merchandise was enriched with more products and the shop engaged marketing techniques to attract more audiences. Museum shops were necessitated to combine education and entertainment besides the financial contribution to the museum, becoming soon evidently very significant to the museum. The present research seeks to explore the extent to which visitors embrace education and entertainment and how likely they are to be satisfied from their visit in a museum shop and how strongly these two are correlated. Probit model is applied to evaluate the probability customer satisfaction is successful, while cross tabulations, independence tests and measures of association explain the relationship of customer satisfaction and the social performance of the shop. Interesting are the findings of the survey, some confirming the hypotheses in line with the theory and some others are in contrast to the hypotheses tested.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
Eirini Tzika, Constantine Manasakis
Number of pages:
84
Published on:
2011-06-05
Stock:
Available
Category:
Advertisement, marketing
Price:
49.00 €
Keywords:
Museum, shop, Marketing, strategy, Customer, satisfaction, social, Performance, Crete, probit model

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