Bookcover of Customer Experience as a strategic differentiator
Booktitle:

Customer Experience as a strategic differentiator

Research in the retail banking industry

LAP LAMBERT Academic Publishing (2011-05-24 )

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ISBN-13:

978-3-8443-9656-0

ISBN-10:
384439656X
EAN:
9783844396560
Book language:
English
Blurb/Shorttext:
Services and retail organisations are searching for the sustainable strategic differentiator in their industries. Research has shown that focusing on the total customer experience can lead to this differentiation and competitor advantage. Organisations need to understand their customers, what their deep needs and wants are, how to measure the total customer experience and what the expectations of customer are.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Adri Drotskie
Number of pages:
340
Published on:
2011-05-24
Stock:
Available
Category:
Advertisement, marketing
Price:
79.00 €
Keywords:
Services Marketing, customer experience, strategic differentiator

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