Bookcover of Cogent Research
Booktitle:

Cogent Research

Marketing strategy, Market research, Research design

Cede Publishing (2011-12-26 )

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ISBN-13:

978-620-0-00806-0

ISBN-10:
620000806X
EAN:
9786200008060
Book language:
English
Blurb/Shorttext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Cogent Research is a market research firm providing both custom and syndicated research. The company specializes in research design, data collection, and marketing analysis services. It was established in 1996 in Cambridge, MA. Cogent provides research services to multiple Fortune 500 companies located in the financial industry, including Bank of America, TD Ameritrade, John Hancock, Aetna, Prudential Financial, ING, American Funds, Merrill Lynch, and Morgan Stanley Smith Barney. Since starting with syndicated research in 2007, Cogent Research has released several reports on the US financial industry. In January 2010, for the third year in a row, Cogent Research released the report Investor Brandscape; a study based on the response from 4,000 affluent investors in US. The report received a lot of press, as it showed, that Fidelity Investment had been displaced as the top distributor and mutual fund provider by key rivals Charles Schwab and Vanguard.
Publishing house:
Cede Publishing
Website:
http://www.alphascript-publishing.com
Edited by:
Barnabas Cristóbal
Number of pages:
64
Published on:
2011-12-26
Stock:
Available
Category:
Business management
Price:
29.00 €
Keywords:
Cogent, Research, market, company, FIRM, Financial

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