Bookcover of Billboard and Brand Image: A case of Pakistan
Booktitle:

Billboard and Brand Image: A case of Pakistan

LAP LAMBERT Academic Publishing (2013-01-27 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-32224-2

ISBN-10:
3659322245
EAN:
9783659322242
Book language:
English
Blurb/Shorttext:
Writing this book on a key aspect of marketing has been an enjoyable experience. This book comprehensively covers the issues of branding, billboards and its impact on the perception of customers. The First chapter contains an introduction of the book and its key concepts. The second chapter covers theoretical background of constructs in detail. Third chapter discusses the methodology of work. Whereas, the analysis of the results, its discussion, and recommendations educates the research cycle as it encompasses the full gamut from qualitative to quantitative work. Additionally, the book provides a case study of telecom industry operating in Pakistan. I expect that students will enjoy this book.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Khansa Zaman
Number of pages:
60
Published on:
2013-01-27
Stock:
Available
Category:
Advertisement, marketing
Price:
1,735.09 NT$
Keywords:
Marketing, Advertising, billboards, Brand Images.

Books loader

Newsletter

Adyen::cup Adyen::unionpay Paypal CryptoWallet Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING