Bookcover of A Successful Arab-American Marketing Strategy
Booktitle:

A Successful Arab-American Marketing Strategy

Understanding Entrepreneurship

VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG (2008-07-30 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-639-06716-3

ISBN-10:
3639067169
EAN:
9783639067163
Book language:
English
Blurb/Shorttext:
A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capability, but have not yet become entrepreneurs. The research discussed indicates the essence of four essential marketing principles: passion, customer service, social interaction, and a profit byproduct. In this qualitative approach, successful convenience store owners tell their stories through in-depth interviews that develop into concepts and themes.
Publishing house:
VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG
By (author) :
Talil
Number of pages:
188
Published on:
2008-07-30
Stock:
Available
Category:
Advertisement, marketing
Price:
68.00 €
Keywords:
Entrepreneurship, Small Business Development, Marketing Strategy

Books loader

Newsletter

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING