Bookcover of A Study on Organised Retail in India: Apparel Retailing in Gujarat
Booktitle:

A Study on Organised Retail in India: Apparel Retailing in Gujarat

Customer and Retailer(Apparel) Perspective

LAP LAMBERT Academic Publishing (2016-09-02 )

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ISBN-13:

978-3-659-94560-1

ISBN-10:
3659945609
EAN:
9783659945601
Book language:
English
Blurb/Shorttext:
Lots of study have been done on the Apparel but very rare literature is found on the Children Apparel and Retailer(Apparel),so I have undergone this study.This book is all about Customer Buying Behaviour towards Children Apparel and also from the Retailer(Apparel) perspective. It is concluded that though many factor act as an influencing agent but decision to purchase clothes is taken mutually(i.e family,friends,peer etc.) Further research can be done on "A Comparative study on Branded and Non-Branded Apparel (Children)from the customer and retailer perspective can be carried out across India and region wise differences, if any, can also be identified"
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Mehal Pandya
Number of pages:
184
Published on:
2016-09-02
Stock:
Available
Category:
Advertisement, marketing
Price:
51.90 €
Keywords:
Organised Retail, Apparel Retail

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