Livres de la catégorie Publicité, Marketing


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Omni badge A Brand Awareness Based Investigation in the Video-Games industry

A pertinent and complete brand equity investigation in the Video-Games Industry following a marketing research approach

Publicité, Marketing

LAP LAMBERT Academic Publishing (18-11-2012) - ISBN-13: 978-3-8465-8037-0

49.00 €
Omni badge The Effects of Advertising on Brand Equity: A Case Study of Tribune

Effects of Advertisement on Brand Equity in Firms: Case Study of NIGERIAN TRIBUNE,a Major National Daily Newspaper.

Publicité, Marketing

Scholars' Press (09-10-2014) - ISBN-13: 978-3-639-66448-5

40.90 €
Omni badge The Specificities of Market Entry Strategies into a Developing Country

A Research Study on the Entry Strategies of Energy Efficiency Light Industry

Publicité, Marketing

LAP LAMBERT Academic Publishing (20-03-2015) - ISBN-13: 978-3-659-33044-5

44.90 €
Omni badge Marketing of a Foreign Automotive Brand: The Case of Skoda in Taiwan

Evaluation of a Marketing Strategy with a Focus on Consumer Culture Theory and Country of Origin Effects

Publicité, Marketing

VDM Verlag Dr. Müller (24-06-2009) - ISBN-13: 978-3-639-16234-9

49.00 €
Omni badge Over a Cup of Coffee

Pakistan, Disneyization and Experiential Value

Publicité, Marketing

LAP LAMBERT Academic Publishing (31-05-2012) - ISBN-13: 978-3-659-14391-5

59.00 €
Omni badge M&A, Cooperations and Networks in the e-Business Industry

Focused on Google, Yahoo, MSN, YouTube, MySpace, Facebook, StudiVZ,...

Publicité, Marketing

AV Akademikerverlag (29-05-2012) - ISBN-13: 978-3-639-39934-9

59.00 €
Omni badge Cashback as a Trend in Online-Marketing?

Possibilities and risks of cashback within a web 2.0 environment and its future perspectives

Publicité, Marketing

VDM Verlag Dr. Müller (10-09-2009) - ISBN-13: 978-3-639-15290-6

49.00 €
Omni badge It's a jungle out there

A consumer behaviour oriented book on how restaurant owners can utilise online discount concepts properly

Publicité, Marketing

LAP LAMBERT Academic Publishing (19-06-2014) - ISBN-13: 978-3-659-41406-0

54.90 €
Omni badge A moment to give, no moment to take

A mixed-methods study on volunteer tourism marketing

Publicité, Marketing

LAP LAMBERT Academic Publishing (06-08-2014) - ISBN-13: 978-3-659-52026-6

93.90 €

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