Couverture de Marketing Audit and Performance: A Case of Parastatals
Titre du livre:

Marketing Audit and Performance: A Case of Parastatals

Marketin Audit and Performance

LAP LAMBERT Academic Publishing (29-09-2013 )

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ISBN-13:

978-3-659-46595-6

ISBN-10:
365946595X
EAN:
9783659465956
Langue du livre:
Anglais
texte du rabat:
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Maison d'édition:
LAP LAMBERT Academic Publishing
Site Web:
https://www.lap-publishing.com/
de (auteur) :
Bonventure Onyango Odote, Wyckliffe Otieno Robby
Numéro de pages:
128
Publié le:
29-09-2013
Stock:
Disponible
Catégorie:
Publicité, Marketing
Prix:
4,939.90 руб
Mots-clés:
Marketing Audit, Marketing Strategy Audit, Marketing Environment Audit, Marketing Function Audit, Marketing Organization Audit

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