Portada del libro de Web Strategy
Título del libro:

Web Strategy

Internet Marketing Conference, Web Strategist, Website Governance

PlaisPublishing (2013-08-16 )

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ISBN-13:

978-613-9-01023-3

ISBN-10:
6139010233
EAN:
9786139010233
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A web strategy is a strategic web direction for an organization. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and suppliers, the way it should convert traffic to sales.As the web is evolving into so many directions hard to keep track of, a profession - the web strategist - is emerging. A web strategist is a professional with a business and marketing acumen, knowledgeable about the web technologies and trends, brand experience creation online, web design and technical solutions. The objective of such professional is to guide the organization towards performance and success online and oversee the successful performance of the organization's web team.
Editorial:
PlaisPublishing
Sitio web:
http://www.betascript-publishing.com
Editado por:
Jody Cletus
Número de páginas:
96
Publicado en:
2013-08-16
Stock:
Disponible
Categoría:
General de Ciencias Sociales
Precio:
29.00 €
Palabras clave:
strategy, web, organization, Section, Guide, 2009, merged

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