The influence of advertising on a tourist destination’s image
A destination related analysis
978-3-639-72570-4
3639725700
52
2014-10-24
35.90 €
eng
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The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists’ perception and looks at the effects which can be achieved by advertising.
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Publicidad, comercialización
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