Portada del libro de Secondary Research
Título del libro:

Secondary Research

Primary Research, Market Research

Phon (2011-10-13 )

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ISBN-13:

978-613-7-90862-4

ISBN-10:
6137908623
EAN:
9786137908624
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. The term is widely used in market research and in medical research.The principal methodology in medical secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and meta-narrative reviews, have been developed in recent years.
Editorial:
Phon
Sitio web:
http://www.betascript-publishing.com
Editado por:
Claus Matthias Benedict
Número de páginas:
76
Publicado en:
2011-10-13
Stock:
Disponible
Categoría:
Economía
Precio:
34.00 €
Palabras clave:
Primary Research, Market Research

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