Portada del libro de Relationship Marketing and Its Effect on Customer Loyalty
Título del libro:

Relationship Marketing and Its Effect on Customer Loyalty

Relationship Marketing and Its Effect on Customer Loyalty in Commercial Banks in Ambo Town

LAP LAMBERT Academic Publishing (2013-12-06 )

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ISBN-13:

978-3-659-49470-3

ISBN-10:
3659494704
EAN:
9783659494703
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of relationship marketing is to create long-term relationships with customers to have loyal customers which raise the benefits of organization. The relationship marketing dimensions are considered to be crucial for building long-term relationship with customers.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Hailu Megersa
Número de páginas:
84
Publicado en:
2013-12-06
Stock:
Disponible
Categoría:
Publicidad, comercialización
Precio:
39.90 €
Palabras clave:
customer loyalty, communication, Conflict handling, Bank, Commitment, trust, Relationship marketing

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