Portada del libro de Re-Defining Qualitative Research within a Business Context
Título del libro:

Re-Defining Qualitative Research within a Business Context

'Emergent Inquiry': Integrating Research and Business Strategy

VDM Verlag Dr. Müller (2008-03-19 )

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ISBN-13:

978-3-8364-7417-7

ISBN-10:
3836474174
EAN:
9783836474177
Idioma del libro:
Inglés
Notas y citas / Texto breve:
The role of commercial qualitative research is to help guide client decision making. Its purpose - and the way in which it is evaluated - is primarily determined by its perceived usefulness. Until recently, there has been little focus on the theoretical underpinnings of qualitative practice. This has encouraged the development of conflicting paradigms; an unquestioned 'positivism' sitting alongside 'interpretivist' approaches. Arguably this has caused confusion and has limited the influence of commercial qualitative research at senior levels in organisations. This work sets out to strengthen theoretical understanding, practice and legitimisation of qualitative practice. It suggests that qualitative research needs to change in order to retain its relevance. Utilising thinking from complexity theory, social constructionism and relationship psychology, it offers a form of qualitative research, 'emergent inquiry', in which learning is an ongoing and creative process, not limited by methodology or client/researcher role. It involved developing and using our emotions and intuitions alongside our intellect to help generate flexible and constructive strategic business solutions.
Editorial:
VDM Verlag Dr. Müller
Sitio web:
http://www.vdm-verlag.de
Por (autor):
Sheila Keegan
Número de páginas:
220
Publicado en:
2008-03-19
Stock:
Disponible
Categoría:
Publicidad, comercialización
Precio:
79.00 €
Palabras clave:
Qualitative Research, Market Research, Complexity, social constructionism, relationship psychology, Business Strategy, Decision Making, Social Psychology, Marketing, AQR, QRCA

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