Portada del libro de Product choices through online comments: A process modeling
Título del libro:

Product choices through online comments: A process modeling

LAP LAMBERT Academic Publishing (2018-10-08 )

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ISBN-13:

978-613-9-92403-5

ISBN-10:
6139924030
EAN:
9786139924035
Idioma del libro:
Inglés
Notas y citas / Texto breve:
This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Dr. Neelkamal Gogna
Número de páginas:
124
Publicado en:
2018-10-08
Stock:
Disponible
Categoría:
Publicidad, comercialización
Precio:
54.90 €
Palabras clave:
Product reviews, perceived helpfulness, perceived credibility, product choice, Consumer Buying Behaviour

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