Personalized Marketing
Consumer, Marketing, Strategic Management
978-613-8-99431-2
6138994310
100
2013-08-16
45.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.Personalized marketing had been most practical in interactive media such as the internet. A web site can track a customer's interests and make suggestions for the future. Many sites help customers make choices by organizing information and prioritizing it based on the individual's liking. In some cases, the product itself can be customized using a configuration system.
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