Portada del libro de Marketing Audit and Performance: A Case of Parastatals
Título del libro:

Marketing Audit and Performance: A Case of Parastatals

Marketin Audit and Performance

LAP LAMBERT Academic Publishing (2013-09-29 )

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ISBN-13:

978-3-659-46595-6

ISBN-10:
365946595X
EAN:
9783659465956
Idioma del libro:
Inglés
Notas y citas / Texto breve:
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Bonventure Onyango Odote, Wyckliffe Otieno Robby
Número de páginas:
128
Publicado en:
2013-09-29
Stock:
Disponible
Categoría:
Publicidad, comercialización
Precio:
495.20 HK$
Palabras clave:
Marketing Audit, Marketing Strategy Audit, Marketing Environment Audit, Marketing Function Audit, Marketing Organization Audit

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