Portada del libro de Managing Aesthetics as Open Innovation Practice
Título del libro:

Managing Aesthetics as Open Innovation Practice

Case study of color and design choice for designed technical products

LAP LAMBERT Academic Publishing (2011-11-01 )

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ISBN-13:

978-3-8465-2535-7

ISBN-10:
3846525359
EAN:
9783846525357
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Open innovation practices for managing aesthetics with color and design choice for designed technical products are being conducted by firms but research for explaining open innovation practices is still required. Case study combined with survey method is employed as a combination of quantitative and qualitative research for conducting productive research. 4P model of innovation, open innovation model, product design process, digital prototyping and virtual customer environment are integrated for interpretation and explanation of the case study as open innovation practice for designed technical products.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Sadia Jabeen
Número de páginas:
84
Publicado en:
2011-11-01
Stock:
Disponible
Categoría:
De gestión empresarial
Precio:
49.00 €
Palabras clave:
Innovation, Open Innovation, designed products, color choice, virtual customer environment., Innovation Management, Product design, Aesthetics, design, Innovationsmanagement, innovation management, product design, Design

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