Loyalty marketing
978-613-3-97777-8
6133977779
80
2010-12-06
34.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
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