Portada del libro de Evaluation of Customer Perception Process
Título del libro:

Evaluation of Customer Perception Process

Customers of Large Scale Retail Stores in Hyderabad

LAP LAMBERT Academic Publishing (2014-08-21 )

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ISBN-13:

978-3-8484-0023-2

ISBN-10:
3848400235
EAN:
9783848400232
Idioma del libro:
Inglés
Notas y citas / Texto breve:
According to the Indian Retail Report, 2013 (IRIS, Research), The Indian Retail Market is estimated to exceed US$ 750 billion by 2015. Of the total Indian Retail Market 8 percentage constitutes the Organized Retail segment, which is estimated to grow at a rate of almost 30 percent by 2015, and the total Retail Market forecast to grow by 16 percentage in the same period. The statistics above reveal the potential of organized retail sector in India. Modern consumer centric marketing approach gives high priority to consumer perception and reactions. This book focuses on the evaluation of customer perception process, with special focus on Exposure, Attention and Interpretation.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Manda Rani
Número de páginas:
292
Publicado en:
2014-08-21
Stock:
Disponible
Categoría:
Gestión
Precio:
82.90 €
Palabras clave:
Retailing, Customer Perception, organised retail stores, attention, Exposure

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