Portada del libro de Customer Switching and Banking Industry
Título del libro:

Customer Switching and Banking Industry

Factors Causing Customer Switching in Commercial Banks of Pakistan

LAP LAMBERT Academic Publishing (2011-12-29 )

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ISBN-13:

978-3-8473-2125-5

ISBN-10:
3847321250
EAN:
9783847321255
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Over the years, “customer switching” in banking industry has increased exponentially resulting in significant loss of business and reputation for the banks. Integration of global financial systems and intense competition have now compelled these financial institutions to focus more on building customer loyalty. However, retaining customers requires knowledge of factors that cause customer switching. This book provides an empirical insight into the factors that provoke customer switching in the commercial banks of Pakistan and attempts to ascertain the most and least important among them. In addition, the study identifies some useful strategies to improve customer satisfaction and retention thereby helping the policy makers in developing effective policies to scale down customer switching.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Komal Daniel
Número de páginas:
104
Publicado en:
2011-12-29
Stock:
Disponible
Categoría:
El dinero, el Banco, el intercambio de archivo
Precio:
49.00 €
Palabras clave:
Customer switching, customer swicthing behavior, Banking Industry, customer churn behavior

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