Customer Store Loyalty on Supermarkets in Kenya
A Case Study of Nakumatt Supermarkets in Nairobi
978-3-659-22257-3
3659222577
68
2012-11-14
49.00 €
eng
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The book discusses customer loyalty and what incentives are used to motivate customer loyalty in the nakumatt stores, within Kenya. We find that depending on the location of the stores different categories of age groups are attracted and again there is influence of the economic power on specific purchases
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