Portada del libro de Customer Satisfaction & Brand Loyalty
Título del libro:

Customer Satisfaction & Brand Loyalty

LAP LAMBERT Academic Publishing (2013-05-10 )

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ISBN-13:

978-3-659-37540-8

ISBN-10:
3659375403
EAN:
9783659375408
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Hotel Industry is one of the most substantial factors for Tourism Industry. It could provide the necessary substructures for Tourism. Therefore the growth in Tourism industry depends on growth in Hotel industry. Hotel industry had a major growth in recent years. In Iran, However it is not comparable with other countries growth.Two factors leads to growth in Hotel industry. The first one is providing investment opportunities, and the second one refers to increasing customers and travelers numbers. In order to encourage the potential customers to travel, it is necessary to make them satisfied. Customer satisfaction will lead to repurchase intentions and positive word-of-mouth. According to recent studies; certain factors have direct and significant impact on customer satisfaction. Therefore, determining these factors and utilizing them as substantial substructure of hotel industry will lead to Tourism industry improvement in Iran.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Alireza Miremadi, Pardis Mohajerani
Número de páginas:
132
Publicado en:
2013-05-10
Stock:
Disponible
Categoría:
De gestión empresarial
Precio:
61.90 €
Palabras clave:
Tourism, Brand Loyalty, Hotel Industry, Commitment, Customer satisfaction

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