Portada del libro de Customer Relationships, Customer Equity and Intangible Assets
Título del libro:

Customer Relationships, Customer Equity and Intangible Assets

Valuing customer relationships as an identifiable intangible asset and applying customer equity to financial analyses

AV Akademikerverlag (2017-10-24 )

Books loader

Omni badge apto para el cupón
ISBN-13:

978-620-2-20531-3

ISBN-10:
6202205318
EAN:
9786202205313
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Despite the shift to a customer-centric view of business in the 21st century, the financial value of customers to a firm lacks its establishment in the financial perspective of business. To support this research stream, this paper argues that the value of a firm’s current customers, which hides in the firm’s internally generated goodwill, fulfills the criteria of an identifiable off-balance sheet intangible asset that can be reliably measured and applied in company valuations. Based on the international accounting standards, this paper shows that customer relationships based on recurring exchange transactions represent the off-balance sheet intangible asset deriving from current customers and that it can be valued with a specific concept of customer equity. To support the integration of customer-based values in financial analyses, this paper introduces a financial multiple, which considers the value of a firm’s current customers and shows that this multiple provides additional information on the true value of a firm and its stock.
Editorial:
AV Akademikerverlag
Sitio web:
http://www.akademikerverlag.de/
Por (autor):
Marc Marshing
Número de páginas:
72
Publicado en:
2017-10-24
Stock:
Disponible
Categoría:
De gestión empresarial
Precio:
35.90 €
Palabras clave:
Customer Equity, Intangible Assets, Financial Valuation

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal PayPal CryptoWallet Transferencia Bancaria

  0 productos en el carrito
Editar carrito
Loading frontend
LOADING