- Ciencias sociales, derecho, economía
- Economía
- Publicidad, comercialización
- Customer Loyalty in the banking sector of Pakistan
- Portada del libro de Customer Loyalty in the banking sector of Pakistan
- Título del libro:
-
Customer Loyalty in the banking sector of Pakistan
Concepts, Factors, Customer Loyalty Model
LAP LAMBERT Academic Publishing (2010-08-26 )
apto para el cupón
- ISBN-13:
978-3-8383-9548-7
- ISBN-10:
- 3838395484
- EAN:
- 9783838395487
- Idioma del libro:
- Notas y citas / Texto breve:
- Customer loyalty is a topic of grave interest for both academia and practice and a base of loyal customers is found to be very beneficial and advantageous for the firms. It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations. This research attempts to find the factors of customer loyalty and their relationships with banking industry in one of the developing countries i.e. Pakistan. Then analyzing the relationship among different factors a model for the customer loyalty is proposed at the end of the book.This book is really beneficial for the bank managers to formulate effective strategies to increase loyalty among their customers.
- Editorial:
- LAP LAMBERT Academic Publishing
- Sitio web:
- https://www.lap-publishing.com/
- Por (autor):
- Bilal Afsar, Asim Rehman, . Rehmat
- Número de páginas:
- 116
- Publicado en:
- 2010-08-26
- Stock:
- Disponible
- Categoría:
- Publicidad, comercialización
- Precio:
- 49.00 €
- Palabras clave:
- Customer Relationship Management, Customer Retention, Banking sector, Customer Loyalty and Perceived Quality
