Portada del libro de Customer Data Management
Título del libro:

Customer Data Management

Customer base, Feedback, Computer software

Acu Publishing (2011-06-14 )

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ISBN-13:

978-613-6-67031-7

ISBN-10:
6136670313
EAN:
9786136670317
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Customer Data Management is a term used to describe the way in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM embraces a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data. Surveys and data can be centrally located and widely accessible within a company, as opposed to being warehoused in separate departments. CDM encompasses the collection, analysis, organizing, reporting and sharing of customer information throughout an organization. Businesses need a thorough understanding of their customers’ needs if they are to retain and increase their customer base. Efficient CDM solutions provide companies with the ability to deal instantly with customer issues and obtain immediate feedback. As a result, customer retention and customer satisfaction can show dramatic improvement. According to a recent study by Aberdeen Group inc.: "Above-average and best-in-class companies... attain greater than 20% annual improvement in retention rates, revenues, data accuracy and partner/customer satisfaction rates."
Editorial:
Acu Publishing
Sitio web:
http://www.alphascript-publishing.com
Editado por:
Evander Luther
Número de páginas:
92
Publicado en:
2011-06-14
Stock:
Disponible
Categoría:
Aplicación de software
Precio:
34.00 €
Palabras clave:
Data, Information, Software, computing, Management, Datamining, Informationsaufnahme, Softwareentwicklung, Computing

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