Portada del libro de Customer Data Management
Título del libro:

Customer Data Management

The Impacts of Poor Customer Data Quality on Customer Relationship Management and Organizations

VDM Verlag Dr. Müller (2009-01-08 )

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ISBN-13:

978-3-639-11711-0

ISBN-10:
3639117115
EAN:
9783639117110
Idioma del libro:
Inglés
Notas y citas / Texto breve:
In this report the business impacts of data quality problems are analyzed and the costs of non-quality data are measured in bottom line currency figures. The aim of those efforts is to highlight the impacts of data quality issues on the profitability of an organization, to call management’s attention to the importance of customer data management and to analyze the status of the data quality and possible benefits of data quality improvement. The results of data quality analyzes show that poor quality data is an important issue. However, the direct costs of it are not obvious due to the nature of the business. They appear mostly as lost and missed opportunity costs which are hard to estimate without a comprehensive study.
Editorial:
VDM Verlag Dr. Müller
Sitio web:
http://www.vdm-verlag.de
Por (autor):
Ersan Duran
Número de páginas:
108
Publicado en:
2009-01-08
Stock:
Disponible
Categoría:
De gestión empresarial
Precio:
49.00 €
Palabras clave:
customer data management, data quality, CRM, Customer Relationship Management, cost of data quality problems, improving data quality, measuring data quality costs, cost of data quality problems

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