Business Marketing
Organization, Industrial marketing, Business marketing
978-613-9-76270-5
6139762707
96
2012-01-02
34.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short. In the broadest sense, the practice of one purveyor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent.
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