Portada del libro de Airline Brand Loyalty: A case study involving the three airlines
Título del libro:

Airline Brand Loyalty: A case study involving the three airlines

LAP LAMBERT Academic Publishing (2018-08-20 )

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ISBN-13:

978-613-9-88831-3

ISBN-10:
613988831X
EAN:
9786139888313
Idioma del libro:
Inglés
Notas y citas / Texto breve:
The general object of this study is to explore the airline brand loyalty. The primary objective of this study is to explore the nature of consumer loyalty and its major determinants with respect to the three airlines - SAS, Norwegian and Widerøe; analyze the data concerning relationships between consumers' attitude, habit, satisfaction and loyalty and identify the differences concerning attitude, habit, satisfaction, loyalty and factors (service, safety, comfort, luggage allowance and bonus) among the three airlines. Further, it confirms various constructs extracted from the extensive review of literature. A structured questionnaire was used to collected data from travelers at Alta airport. The items of this questionnaire were adopted from previous studies but modified accordingly. Three airlines travelers survey were conducted among the population of Alta airport. The data for this study were collected verified structured questionnaire from sample of 198 travelers from local and international travels.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Basant Raj Shrestha
Número de páginas:
92
Publicado en:
2018-08-20
Stock:
Disponible
Categoría:
Otros
Precio:
54.90 €
Palabras clave:
customer loyalty, Attitude, Habit, Satisfaction, loyalty, Service, Safety, comfort, luggage allowance, bonus, SAS, Norwegian and Widerøe

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