Portada del libro de A Successful Arab-American Marketing Strategy
Título del libro:

A Successful Arab-American Marketing Strategy

Understanding Entrepreneurship

VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG (2008-07-30 )

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ISBN-13:

978-3-639-06716-3

ISBN-10:
3639067169
EAN:
9783639067163
Idioma del libro:
Inglés
Notas y citas / Texto breve:
A Successful Arab-American Marketing Strategy provides insight into how Arab Americans have gone beyond predictors of the like hood of success predicted by marketing activities and business strategies. This book will help to understand the phenomenon of the marketing strategy that mitigates obstacles and leads to successful entrepreneurship. The essential marketing principles mean the universe of entrepreneurship can be opened up to the expanses of individuals who have entrepreneurial capability, but have not yet become entrepreneurs. The research discussed indicates the essence of four essential marketing principles: passion, customer service, social interaction, and a profit byproduct. In this qualitative approach, successful convenience store owners tell their stories through in-depth interviews that develop into concepts and themes.
Editorial:
VDM Verlag Dr. MŸller Aktiengesellschaft & Co. KG
Por (autor):
Talil
Número de páginas:
188
Publicado en:
2008-07-30
Stock:
Disponible
Categoría:
Publicidad, comercialización
Precio:
68.00 €
Palabras clave:
Entrepreneurship, Small Business Development, Marketing Strategy

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