Qualitative Research
Peer review, Academic journal, SAGE Publications, Qualitative research
978-620-1-93657-7
6201936572
64
2012-08-26
29,00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed than large samples.
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