Buchcover von Marketing Audit and Performance: A Case of Parastatals
Buchtitel:

Marketing Audit and Performance: A Case of Parastatals

Marketin Audit and Performance

LAP LAMBERT Academic Publishing (29.09.2013 )

Books loader

Omni badge gutscheinfähig
ISBN-13:

978-3-659-46595-6

ISBN-10:
365946595X
EAN:
9783659465956
Buchsprache:
Englisch
Klappentext:
This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.
Verlag:
LAP LAMBERT Academic Publishing
Webseite:
https://www.lap-publishing.com/
von (Autor):
Bonventure Onyango Odote, Wyckliffe Otieno Robby
Seitenanzahl:
128
Veröffentlicht am:
29.09.2013
Lagerbestand:
Lieferbar
Kategorie:
Werbung, Marketing
Preis:
54,90 €
Stichworte:
Marketing Audit, Marketing Strategy Audit, Marketing Environment Audit, Marketing Function Audit, Marketing Organization Audit

Books loader

Newsletter

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal CryptoWallet Überweisung

  0 Produkte im Warenkorb
Warenkorb bearbeiten
Loading frontend
LOADING