Product choices through online comments: A process modeling的封面
书籍主题:

Product choices through online comments: A process modeling

LAP LAMBERT Academic Publishing (2018-10-08 )

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ISBN-13:

978-613-9-92403-5

ISBN-10:
6139924030
EAN:
9786139924035
书籍语言:
英文
作品简介:
This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.
出版社 :
LAP LAMBERT Academic Publishing
网址:
https://www.lap-publishing.com/
由(作者):
Dr. Neelkamal Gogna
页码 :
124
发表日期:
2018-10-08
现货:
备有现货
类别:
广告,市场营销
价格:
54.90 €
关键词:
Product reviews, perceived helpfulness, perceived credibility, product choice, Consumer Buying Behaviour

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