Leadership Style and Market orientation: A case of Manufacturing SMEs的封面
书籍主题:

Leadership Style and Market orientation: A case of Manufacturing SMEs

LAP LAMBERT Academic Publishing (2018-09-11 )

Books loader

Omni badge 有获得代金券的资格
ISBN-13:

978-3-659-90196-6

ISBN-10:
3659901962
EAN:
9783659901966
书籍语言:
英文
作品简介:
This book exposes readers to the leadership styles of owner/managers of manufacturing SME's in Ghana and their approach to market-oriented culture. The study sought to determine the relationship between owner/manager leadership style, market orientation and SME growth in Ghana. SMEs have the potential to provide for growth in employment and contribute towards reducing poverty in most African countries. To achieve the objective of this study, four specific objectives were formulated. Data on leadership style, market orientation and growth of SMEs were collected from manufacturing SME’s in the Accra Metropolis. The book explored two major leadership styles (Transactional and Transformational) which is predominant in the Ghanaian setting. The study had interesting findings as there was no significant relationship between transformational leadership style and market orientation, however, transactional leadership style was found to have a negative but significant relationship with customer orientation and a positive and significant relationship to SME growth. The findings although surprising, is expected because of the sector under study (manufacturing).
出版社 :
LAP LAMBERT Academic Publishing
网址:
https://www.lap-publishing.com/
由(作者):
Christina Appiah-Nimo
页码 :
160
发表日期:
2018-09-11
现货:
备有现货
类别:
广告,市场营销
价格:
71.90 €
关键词:
leadership styles, market orientation and SME's

Books loader

时事通讯

Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Paypal CryptoWallet 银行转帐

LOGIN
  0产品在购物车内
编辑购物车
Loading frontend
LOADING