Internal Marketing的封面
书籍主题:

Internal Marketing

An exploration into the affects of internal branding on employee commitment to the charity brand

LAP LAMBERT Academic Publishing (2010-01-17 )

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ISBN-13:

978-3-8383-3895-8

ISBN-10:
3838338952
EAN:
9783838338958
书籍语言:
英文
作品简介:
An exploration into the effects of internal branding on employee understanding and commitment to the charity brand. The aim is to identify a link between internal brand identity and brand image and to recognise the influence that employees have in communicating brand image to customers. To carry out the research, both quantitative and qualitative methods are used. A questionnaire survey was distributed to employees of not-for-profit organisations in order to gain an insight into their level of understanding and commitment. Interviews were held to establish the extent of internal branding practices undertaken by the charitable organisations. The findings indicate that internal branding strategies are practiced and have an effect on employee loyalty and commitment despite marketing as a function sometimes taking a back seat.
出版社 :
LAP LAMBERT Academic Publishing
网址:
https://www.lap-publishing.com/
由(作者):
Nicola Murphy
页码 :
100
发表日期:
2010-01-17
现货:
备有现货
类别:
广告,市场营销
价格:
49.00 €
关键词:
Internal Marketing, charity, Internal Branding, employee commitment

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