Guide to a Successful Joint Fair Participation的封面
书籍主题:

Guide to a Successful Joint Fair Participation

Case Study: Airport Cluster Finland at Inter Airport Europe 2011

LAP LAMBERT Academic Publishing (2012-03-22 )

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ISBN-13:

978-3-8484-4650-6

ISBN-10:
3848446502
EAN:
9783848446506
书籍语言:
英文
作品简介:
Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.
出版社 :
LAP LAMBERT Academic Publishing
网址:
https://www.lap-publishing.com/
由(作者):
Lotta Väinölä
页码 :
120
发表日期:
2012-03-22
现货:
备有现货
类别:
广告,市场营销
价格:
78.89 S$
关键词:
Promotion, Joint Fair Participation, Co-Exhibitor, International Trade Fair

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